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Monday, May 8 • 11:00am - 12:30pm
Opera’s Paradox: Mission and Business Model FILLING

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“Opera is for all” is a mantra that permeates the field’s messaging about performances and community engagement efforts. Providing access to opera aligns with the nonprofit aspiration to serve the general public and better communities. Yet many practices at opera organizations suggest that “opera is for a select few.” Much of the revenue that supports an opera company’s existence is a result of time-tested efforts that offer exclusive benefits to the highest-level donors. Hear from a range of opera practitioners about how they grapple with this paradox and what strategies companies are employing to harmonize this intrinsic tension.

avatar for Marc A. Scorca

Marc A. Scorca

Marc A. Scorca joined OPERA America in 1990 as president and CEO. Under his leadership, the OPERA America membership has grown from 120 opera companies to nearly 2,500 organizations and individuals. The organization has also administered two landmark funding initiatives in support... Read More →

avatar for Carrie Ellen Adamian

Carrie Ellen Adamian

Director of Marketing and Ticket Sales, The Dallas Opera
Carrie Ellen Adamian’s passion and love of the performing arts began with dancing and singing at the age of 4 years. Her lifelong dedication to the art form carried her to the Broadway stage where she performed in productions that included Tommy Tune’s Grand Hotel and Grease! After... Read More →
avatar for Carol Lazier

Carol Lazier

Trustee, San Diego Opera
Carol Lazier led the effort to avoid closure of San Diego Opera in 2014 and assumed the position of Board President. Lazier is the co-founder, lead underwriter, and Board President of Ex;plore Solutions, a nonprofit which provides best-fit college and career information to San Diego... Read More →
avatar for Andrew Morgan

Andrew Morgan

Director of Development, San Francisco Opera
Andrew Morgan has served in various roles in San Francisco Opera’s development team since 2008, including multiple giving officer positions as well as Director of Individual and Leadership Giving. In his current position as Deputy Director of Development, Andrew oversees a team... Read More →
avatar for Timothy O'Leary

Timothy O'Leary

General Director, Opera Theatre of Saint Louis
Timothy O’Leary has been General Director of Opera Theatre of Saint Louis since 2008, heading a leadership team that includes OTSL Music Director Stephen Lord and Artistic Director James Robinson. Mr. O’Leary currently also serves as Chairman of the Board of OPERA America, the... Read More →
avatar for Richard Russell

Richard Russell

Executive Director, Sarasota Opera
Richard Russell is Executive Director of Sarasota Opera. A former singer, he performed with the company for four seasons beginning in 1989 as an apprentice artist, studio artist, and principal. After transitioning out of professional performing he joined Citigroup’s Emerging Markets... Read More →
avatar for Eva Toia

Eva Toia

Associate Director of Development and Planned Giving, The Dallas Opera
Eva James Toia has been a fundraising professional in the arts since 1998, when she joined her alma mater, University of North Carolina School of the Arts as Director of Alumni, Career Services and Outreach. In 2009, she returned to her hometown of Dallas, where she served as Director... Read More →

Monday May 8, 2017 11:00am - 12:30pm CDT
Austin Ballroom 1, 2nd Floor