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Thursday, May 4 • 2:00pm - 5:00pm
Strategies for Creating Compelling Digital and Video Content

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Compelling video content is a vital part of a modern communications strategy, especially for today’s opera companies. This seminar, led by Capacity Interactive’s president, Erik Gensler, will examine digital trends across the arts and humanities, as revealed by Capacity Interactive’s Digital Benchmarking Survey, and explore how to create strong social and video-centric content.


Speakers
avatar for Erik Gensler

Erik Gensler

Founder, Capacity Interactive
Erik Gensler is the President of Capacity Interactive a digital marketing consulting firm for the cultural sector whose clients include the country's leading cultural institutions including the Seattle Symphony, the Kennedy Center, Jazz at Lincoln Center, and New York City Ballet. Erik founded Digital Marketing Boot Camp for the Arts, the only conference 100% focused on digital marketing for arts and cultural organizations. Erik speaks... Read More →
avatar for Becky Ludkiewicz

Becky Ludkiewicz

Consultant, Capacity Interactive
As a Consultant at Capacity Interactive, Becky leads a team of analysts in effectively managing digital campaigns from start to finish. She provides strategic guidance in all stages of campaign management—from content planning, budget pacing, and optimizing with an eye towards driving revenue, to reporting on results. Before joining Capacity Interactive, Becky worked as Marketing & Social Media Manager for the New Jersey Symphony... Read More →


Thursday May 4, 2017 2:00pm - 5:00pm
TBA

Attendees (3)