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Saturday, May 6 • 11:00am - 12:00pm
Cut a Print Ad, Create a Video LIMITED

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Video has been an influencer in the purchasing funnel for decades, but in an age where late-night TV show highlights and Tasty videos dominate our Facebook feeds, audience expectation has greatly evolved. This panel session will begin by examining exceptional arts marketing videos from both in and outside of the opera world. Then, Erik Gensler, president of Capacity Interactive, will lead a panel discussion about creating video content for opera companies, drawing upon the perspectives of marketers with varied budgets and staff resources: Eric Bornemann, director of marketing, LA Opera; Frank Luzi, vice president of communications, Opera Philadelphia; and John Rozzoni, director of community engagement, Tri-Cities Opera. This session will cover the full scope of the video production process, including strategy, budgeting, staffing needs, best practices and lessons learned. 

avatar for Erik Gensler

Erik Gensler

Founder, Capacity Interactive
Erik Gensler is the President of Capacity Interactive a digital marketing consulting firm for the cultural sector whose clients include the country's leading cultural institutions including the Seattle Symphony, the Kennedy Center, Jazz at Lincoln Center, and New York City Ballet... Read More →

avatar for Eric Bornemann

Eric Bornemann

Director of Marketing, LA Opera
Eric Bornemann is the Director of Marketing at LA Opera, the nation’s fourth largest opera company, where he oversees the sales and advertising for main stage and Off-Grand productions, with a particular focus on cultivating new and evolving audiences. Prior to moving to Los Angeles... Read More →
avatar for Frank Luzi

Frank Luzi

Vice President of Communications, Opera Philadelphia
As Vice President of Communications, Frank Luzi leads Opera Philadelphia’s branding, media relations, publications, multimedia, and social media efforts. He is most proud to have launched Opera Philadelphia’s Fantasy Football League in 2016. Prior to joining the opera, he built... Read More →
avatar for John Rozzoni

John Rozzoni

Director of Community Enggagement, Tri-CitiesOpera
John Rozzoni, Director of Community Engagement at Tri-Cities Opera, has followed a meandering career path which, along with his current position, has included box office management, event planning, directing, performing, interpreting (Italian-English), bar management, and even chimney... Read More →

Saturday May 6, 2017 11:00am - 12:00pm CDT
Seminar Theater, 2nd Floor