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Saturday, May 6 • 11:00am - 12:00pm
Cut a Print Ad, Create a Video LIMITED

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Video has been an influencer in the purchasing funnel for decades, but in an age where late-night TV show highlights and Tasty videos dominate our Facebook feeds, audience expectation has greatly evolved. This panel session will begin by examining exceptional arts marketing videos from both in and outside of the opera world. Then, Erik Gensler, president of Capacity Interactive, will lead a panel discussion about creating video content for opera companies, drawing upon the perspectives of marketers with varied budgets and staff resources: Eric Bornemann, director of marketing, LA Opera; Frank Luzi, vice president of communications, Opera Philadelphia; and John Rozzoni, director of community engagement, Tri-Cities Opera. This session will cover the full scope of the video production process, including strategy, budgeting, staffing needs, best practices and lessons learned. 

avatar for Erik Gensler

Erik Gensler

Founder, Capacity Interactive
Erik Gensler is the President of Capacity Interactive a digital marketing consulting firm for the cultural sector whose clients include the country's leading cultural institutions including the Seattle Symphony, the Kennedy Center, Jazz at Lincoln Center, and New York City Ballet. Erik founded Digital Marketing Boot Camp for the Arts, the only conference 100% focused on digital marketing for arts and cultural organizations. Erik speaks regularly about digital marketing at conferences and universities and is a top-rated speaker. He has guest lectured at Yale, Columbia, and NYU, and has been featured on the Carnegie Mellon Arts... Read More →

avatar for Eric Bornemann

Eric Bornemann

Director of Marketing, LA Opera
Eric Bornemann is the Director of Marketing at LA Opera, the nation’s fourth largest opera company, where he oversees the sales and advertising for main stage and Off-Grand productions, with a particular focus on cultivating new and evolving audiences. Prior to moving to Los Angeles in 2015, he was the Group Account Supervisor at Situation Interactive, one of New York... Read More →
avatar for Frank Luzi

Frank Luzi

Vice President of Communications, Opera Philadelphia
As Vice President of Communications, Frank Luzi leads Opera Philadelphia’s branding, media relations, publications, multimedia, and social media efforts. He is most proud to have launched Opera Philadelphia’s Fantasy Football League in 2016. Prior to joining the opera, he built campaigns and secured international media coverage as Director of Media Relations for the... Read More →
avatar for John Rozzoni

John Rozzoni

Director of Community Enggagement, Tri-CitiesOpera
John Rozzoni, Director of Community Engagement at Tri-Cities Opera, has followed a meandering career path which, along with his current position, has included box office management, event planning, directing, performing, interpreting (Italian-English), bar management, and even chimney sweeping. As Director of Community Engagement, he oversees every facet of Tri-Cities Opera that touches the public: Fundraising, Marketing, Advertising Sales, Sponsorship, Box Office, Event Planning and Educational Outreach. First engaged with Tri-Cities Opera in 2009 as a singer, Mr. Rozzoni established a love for the then 61 year old company. In 2014 he spearheaded the initiative to rebrand, renew, and reinvigorate with a new logo, new website, and new promise of Opera for Everyone. Mr. Rozzoni firmly believes in collaborating through mutually beneficial community partnerships that underscore a commitment to fiscal responsibility. He strives each day to create access points to the operatic art as a current and relevant form of entertainment and to ensure that Tri-Cities Opera is a positive force in the renaissance of Binghamton and New... Read More →

Saturday May 6, 2017 11:00am - 12:00pm
Seminar Theater, 2nd Floor

Attendees (65)